logo animation
For this project, I chose six brand logos to do a 5s logo animation for each one. From this practice, I learn better about how to use motion graphic design to show the meaning and value behind different brands. Logo animation is an essential role in defining and displaying a brand identity to the audience in a dynamic form.
Description
Keywords:
art, education, global, elegant, diversified
ARTSY
Artsy is a platform for collecting and discovering art. It features the world’s leading galleries, museum collections, foundations, artist estates, art fairs, and benefit auctions, all in one place. Artsy’s mission is to expand the art market to support more artists and art in the world.
Keywords:
tasty, joyful, splash, bubble up
SPRITE
Sprite is a colorless, caffeine-free, lemon- and lime-flavored soft drink created by The Coca-Cola Company. In 1994, Sprite's logo was redesigned with new and edgier graphics. The new design was launched with an urban-themed campaign and the slogan "Obey Your Thirst."
Keywords:
energy, emotion, excitement
BEATS
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. The brands help bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide.
Keywords:
money, technology, trust and reliable
PAYPAL
PayPal is a digital payments platform includes online, on a mobile device, in an app, or person to person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money and offers choice and flexibility when sending payments, paying or getting paid.
Keywords:
sharable, crispy, yummy, friendly
TOSTITOS
Tostitos is a brand of Frito-Lay that produces different tortilla chips and a range of accompanying dips.
Keywords:
comfortable, relaxing, peaceful, youthful
HOLLISTER
Hollister is a US fashion company aims at consumers aged 14–18. The company has been using the seagull logo almost from the start. It has remained practically unchanged since its creation at the beginning of this century.